Filed Under: Print > Journalism > "Pravda" editors pledge to do better, 23 August 1991

"Pravda" editors pledge to do better, 23 August 1991

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Since 1912, Pravda had been the official newspaper of the Russian Communist Party, becoming the main mouthpiece of Soviet propaganda after 1918. But during perestroika, the paper’s ironclad façade began to crack. By 1989, its new editor-in-chief, Ivan Frolov, was promising readers “a new approach to glasnost, political pluralism, and dissent.” An important test of the paper’s newfound candor came during and after the putsch of August 1991. As one of a handful of media outlets the GKChP did not censor during their attempted coup—likely because of its longstanding communist bona fides—Pravda became the main channel for the hardliners’ decrees. By 23 August, however, the editors declared independence from the communist leadership on the top-right corner of the paper’s front page, apologizing to readers for their lapse in objectivity and pledging to uphold better journalistic standards in the future. Yet like many other newspapers, Pravda succumbed to the economic pressures of the early 1990s. Financed by a Greek business conglomerate from 1992 forward, the former communist daily soon became embroiled in copyright disputes that led to its fragmentation into multiple on- and offline entities by the end of the decade.