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Thematic Tags: Capitalism
Lada 110-series
The first post-Soviet Lada model, the VAZ-2110, appeared in 1995 and sold for between $5,000 and $8,000. Targeted at the emerging middle class, the car represented the manufacturer’s hope that Russian production and consumer power could come together to build a domestic market that would advance the economy beyond raw materials extraction and imported consumer goods.
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Kletchataia sumka, Chelnoki, and Ostap Bender
An entry in “Argumenty i fakty”'s occasional column "Ugolok O. Bendera [Ostap Bender’s Corner]," a reference to Il’f and Petrov’s trickster hero of the 1920s, gave advice to beginning "chelnoki," or small-trade merchants who would travel—some across international borders—to find cheap items and sell them at markups back home. The checkered bag became a symbol of these petty merchants and of the hand-to-mouth experience of living in the 1990s.
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Evgeny Kiselev intervenes in the “Xerox affair,” 20 June 1996
A special broadcast on the "Xerox affair" by Evgeny Kiselev of "Itogi"
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“It’s all Chubais’ fault!”
The political satire show "Kukly [Puppets]" mocks Anatoly Chubais, a key architect of the disastrous early-1990s Russian privatization push known as "shock therapy." From Episode 47, “Hostages,” which aired on NTV on 27 January 1996.
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“500 Days: Program Summary"
A summary of the "500 Days" economic recovery program featured in a special 1990 issue of the daily paper "Komsomol'skaya pravda."
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An Encounter with America
This billboard advertising the cigarette brand L&M is positioned in front of the burned façade of the Russian White House, which was bombed on Yeltsin’s orders during the 1993 Constitutional Crisis. It possibly inspired one of the most famous passages from Victor Pelevin’s iconic satire of the 1990s, “Generation P” (titled, in English, “Homo Zapiens”).
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