Arguably the most popular Soviet nostalgia project of the 1990s was Leonid Parfenov and Konstantin Ernst’s "Starye pesni o glavnom [Old Songs About What Matters Most]"

A 1998 cover of the tabloid Express-Gazette featuring pop stars Alla Pugacheva (1949-) and her then-husband, Filipp Kirkorov (1967-) embracing next to a headline speculating about the viability of Kirkorov's sperm. 

The most famous woman in the Soviet Union transformed into a successful post-Soviet star.