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"LoveIs" gum insert
"LoveIs" gum insert. Image shows a man and woman walking somewhere. The English text reads: "taking him/her to the place you lived before marrying". The Russian text reads: "Showing her your future marriage house". LoveIs featured Kim Casali's syndicated cartoon "Love Is", however the explosion in similarly adorned gum included everything from film stills from the Godfather and Jurassic Park to pornography.
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