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TV Commercials for the MMM Pyramid Scheme
A series of 15-second TV spots advertising post-Soviet Russia's most successful pyramid scheme, MMM. The scheme's popularity derived from the simple action-reward structure of the TV spots, which presented a simultaneously winking and sincere vision of capitalist utopia.
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The Raspberry blazer as the uniform of the New Russian
The origins and the meaning of the raspberry blazer as the iconic dresscode of New Russians in the early 1990s
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