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Fascist Fashion Between Counterculture and Mainstream

Images from a photo shoot from the Polushkin Brothers’ Fash-Fashion collection, which alluded to both queer and fascist aesthetics. Images in the series appeared, respectively, in an ad for Dr. Martens in the lifestyle magazine “Ptiuch,” and as an example of the countercultural aesthetics of the National Bolshevik Party in the pages of its press organ, “Limonka.”

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Novikov's "New Russian Classicism"

Timur Novikov’s essay and manifesto, “The New Russian Classicism” as an exponent of pop culture, fashion, and totalitarianism.

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An Encounter with America

This billboard advertising the cigarette brand L&M is positioned in front of the burned façade of the Russian White House, which was bombed on Yeltsin’s orders during the 1993 Constitutional Crisis. It possibly inspired one of the most famous passages from Victor Pelevin’s iconic satire of the 1990s, “Generation P” (titled, in English, “Homo Zapiens”).

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