Filed Under: Print > Journalism > "Sovetskii ekran" with Konstantin Kinchev on the cover

"Sovetskii ekran" with Konstantin Kinchev on the cover

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The popularization of rock music in the USSR was facilitated through collaboration from the cinema industry. Popular film magazines like the bimonthly Soviet Screen (Sovetskii ekran, 1925-1998) were instrumental in establishing rock musicians as cultural icons. In 1987, for instance, Soviet Screen placed Konstantin Kinchev (1958-), frontman of the Leningrad-based band Alisa, on the cover of its “youth issue” (molodezhnyi vypusk) in an effort to promote Valery Ogorodnikov’s (1951-2006) debut film, The Burglar (Vzlomshchik, 1987), in which Kinchev plays the lead role. 
 
The Burglar exemplifies the rock music-themed didactic youth film of the perestroika era. Based on a screenplay by Valery Priyomykhov (1943-2000) and set to be helmed by Kyrgyzstani-Soviet director Dinara Asanova (1942-1985), who died before film production could begin, the film unironically explores the socioeconomic and cultural forces behind late-Soviet juvenile delinquency. Its main protagonist is 14-year-old Semyon Laushkin, who lives in a communal apartment with his alcoholic father and rock-musician older brother Kostya (portrayed by Kinchev). Semyon and Kostya’s mother has died, leaving the broken family searching for outlets for their grief. The father chooses alcohol; the elder son latches on to rock music and its bacchanalian gatherings; and Semyon attends a music-themed boarding school, which fails to meet his interpersonal and emotional needs. In an ill-conceived attempt to help his older brother, Semyon becomes a juvenile criminal after stealing a synthesizer from a local club. 
 
Alisa’s live performances in The Burglar style the film as a documentary, with scenes of musical auditions, backstage footage, and social events. Using a documentary aesthetic, Ogorodnikov creates the illusion of verisimilitude about the quotidian life of the rock-music milieu. Yet in contrast to other rock-themed films of the period, The Burglar ultimately implicates rock music culture in Semyon’s moral misstep, adopting the conservative view of the Brezhnev period. Soviet Screen similarly presents rock music as a novel and unusual cultural phenomenon, important to study insofar as it provides an unvarnished look at the preoccupations, social needs, and attitudes of perestroika-era youth. 
 
In keeping with the era’s cultural conventions, the term “rock music” is used sparingly: for instance, the band Alisa is referred to as an “ensemble.” At the same time, the authors recognize that, by 1987, rock has entered mainstream Soviet youth culture, writing that “a huge audience listens to rock singers today, and most importantly, accepts them as their own.” The tension between official Soviet journalistic standards and the state’s declining ability to censor a flourishing subculture exposes how traditional analytical frameworks fall short in capturing the cultural transformation underway during perestroika.