"LoveIs" gum insert. Image shows a man and woman walking somewhere. The English text reads: "taking him/her to the place you lived before marrying". The Russian text reads: "Showing her your future marriage house". LoveIs featured Kim Casali's syndicated cartoon "Love Is", however the explosion in similarly adorned gum included everything from film stills from the Godfather and Jurassic Park to pornography.

Images from a photo shoot from the Polushkin Brothers’ Fash-Fashion collection, which alluded to both queer and fascist aesthetics. Images in the series appeared, respectively, in an ad for Dr. Martens in the lifestyle magazine “Ptiuch,” and as an example of the countercultural aesthetics of the National Bolshevik Party in the pages of its press organ, “Limonka.”

This billboard advertising the cigarette brand L&M is positioned in front of the burned façade of the Russian White House, which was bombed on Yeltsin’s orders during the 1993 Constitutional Crisis. It possibly inspired one of the most famous passages from Victor Pelevin’s iconic satire of the 1990s, “Generation P” (titled, in English, “Homo Zapiens”).