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“Love Is…” chewing gum packaging insert, 1994.
The early-to-mid 1990s saw an explosion of chewing gum packaging featuring all sorts of imagery, much of it seemingly irrelevant to the underlying product. Inserts might include film stills from The Godfatheror Jurassic Park, pornographic pictures, or, in this case, characters from New Zealand cartoonist Kim Casali’s syndicated “Love Is…” series, which originally dated to the 1960s and ’70s.