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Gorbachev speaks with state media leaders

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In the weeks following the closing of the Twenty-Seventh Party Congress in Moscow, Mikhail Gorbachev (1931-2022) convened four meetings with select groups of the Party-state apparatus to continue the discussion about how to transform Soviet society in the course of perestroika. One group included media workers, who met with the General Secretary on March 14. In this meeting, Gorbachev called media workers the lynchpin of the reform’s success. They played a key role, he stated, in waking Soviet people up and helping activate the population. The proceedings of this meeting filtered through each media organization, as editors brought the General Secretary’s message to local Party committees and planned how each media outlet could reinvigorate its work and its connection to its audience, motivating Soviet people to realize what Gorbachev called “their creative potential” in the broader social reforms unfolding around them. 
        
The media was the cornerstone of glasnost in the Gorbachev era. Media organizations played an enormous role in shaping the public sphere during perestroika and the immediate post-Soviet period. Gorbachev’s March 1986 meeting with media leadership underscores that the era’s revitalization of Soviet media was a revolution, but not a revolt. Throughout perestroika, state-sponsored media remained committed to the broader goal of activating the Soviet public, and experimented with various means of doing so. At the same time, the media maintained traditional Soviet institutional frameworks, working in cooperation with state leaders, censors, and the Party. Even within these bounds, public discourse expanded at a breathtaking pace.