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Press Law of 1990

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On 12 June 1990, Soviet President Mikhail Gorbachev (1931-2022) signed into law a press reform that fundamentally changed the media landscape in the USSR. The new law opened by affirming existing commitments to freedom of the press and freedom of speech as articulated in the 1977 version of the Soviet Constitution, adopted under Leonid Brezhnev (1906-1982). In itself, the articulation of such a commitment, and especially renewed emphasis on the Soviet Constitution, could be construed as more limiting than liberating. Yet Gorbachev’s reform in fact marked a profound break with earlier practices in the administration of public speech and media in the Soviet Union. Article 4, for instance, put leaders of media outlets in change of institutional finances. This meant that editors of a newspaper, for example, could determine circulation numbers, which planners of the Soviet centralized economy had previously done. By the same token, editorial leaders were now responsible for the financial success of their holding, a responsibility editors and producers would find unexpectedly challenging: few knew how to balance an institutional budget, a task previously in the purview of central planners. Financial independence came with new fundraising burdens as well, leading many media organizations to run aground as state subsidies dried up. Indeed, the law did not clarify to what extent the Party or the state would support individual outlets. In an equally revolutionary move, the Press Law of 1990 outlined the rules for registration of media organizations (Articles 8-10). On the registration form, each media organization was now required to identify its founder; its title, the language(s) of publication, and the location of its offices; its anticipated audience; its programmatic goals; its intended frequency of publication, maximum intended frequency of publication, and its sources of funding (Article 9). Registration was mandatory for any non-governmental venue, or for any press outlet that sought to reach an audience of more than 1,000 (Article 10). Complicated as it was, this registration process offered groundbreaking opportunities for independence, since media organizations were no longer required to be subsidiaries of the Communist Party or Party-related organizations. Like many such laws across the world, the 1990 Press Law stopped short of ratifying all speech act as equally permissible. It outlined potential “abuses of freedom of speech,” including speech that provoked violence, supported a coup, encouraged war; incited sexual or physical violence; or supported “racial, national, [or] religious exceptionalism or intolerance” (Article 5).