Filed Under: Topic > Intelligentsia > "Program and Charter of the Leningrad Club of Friends of 'Ogonek'"

"Program and Charter of the Leningrad Club of Friends of 'Ogonek'"

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A July 1988 issue of "Ogonek" with the headline: "What have you given to perestroika?"
In April 1988, Leningrad residents and active readers of the popular glossy magazine Ogonek came together to form the Leningrad Club of Friends of Ogonek. The organization, popularly organized and led, illuminates the social life around perestroika-era periodicals and the largely (though not entirely) new grassroots support media outlets received from readers, viewers, and listeners. The growing importance of print media during perestroika was inseparable from increased print runs. The circulation of Ogonek, for example, grew from 1.5 million copies in 1987 to 4.6 million copies in 1990. Greater availability of the periodical permitted a larger readership. 
 
The “Program and Statutes of the Leningrad Club of Friends of Ogonek” shows the extent to which ordinary readers saw themselves as part of the process of creating and editing the journal. The tasks they set before themselves included organizing meetings with members of the magazine’s staff; writing summaries of letters published in the journal; and informing the editors of Ogonek about “the more interesting” events unfolding in Leningrad, among other things. This organization, one of many readers’ clubs that took off during perestroika, demonstrates the deep connection Soviet citizens felt toward mass media during this period.
 
The “Program and Statutes” also reveals how politicized state media had become during perestroika. Ogonek was published by the Communist Party of the Soviet Union, alongside many other publications like Pravda, Sovetskaia Rossiia, or Izvestia, and yet its publisher did not determine its political bent—editors and readers did. This group of Leningraders saw supporting perestroika as the core of their group’s agenda, and in fact, doing so was the first requirement for membership in the group. This goal differed from other state-run periodicals like the newspaper Sovetskaia Rossiia, which, with its publication of Nina Andreeva’s critique of perestroika in March 1988, made clear its own position that reformers had taken perestroika in the wrong direction.