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Referendum 1993: the "Yes Yes No Yes" campaign
“Yes, yes, no yes [Da, Da, Net, Da],” an agitational propaganda campaign for the 1993 referendum, featuring the slogan "We are building a new Russia!"
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Grigory Yavlinsky of the Yabloko Party runs for president, 1996
Grigory Yavlinsky’s 11-minute presidential campaign ad from 1996.
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Yeltsin's campaign for the Congress of People's Deputies
In 1989, Boris Yeltsin (1931-2007) capitalized on the gains of glasnost to secure widespread support for his candidacy to the Congress of People’s Deputies, overcoming a contentious past with General Secretary Mikhail Gorbachev (1931-2022) and emerging as a popular figure against conservative elements inside the Soviet Communist Party.
Sakharov's "Decree on Power"
Just five months before his death, Nobel Peace Prize-winning physicist and dissident Andrei Sakharov (1921-1989) spoke out at the USSR’s First Congress of People’s Deputies, defying Mikhail Gorbachev (1931-2022) to advocate for a multi-party system in a speech broadcast live to millions—yet silenced within the Congress hall itself.
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Ernst’s “Russian Project” as cultural therapy for the post-Soviet Russian masses
Konstantin Ernst’s (1961-) series of social advertisements extolling Russia’s shared values and national identity at a time of seeming social crisis in the mid-1990s.
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The First (Home-Made) Post-Soviet Independent TV
The Saint Petersburg “New Artists” stage a meeting of the committee “anti-state of emergency” on their “Pirate Television,” declaring their support of Yeltsin against the group of communist hardliners who led the coup d’etat against Gorbachev on August 19, 1991.
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