Popular film magazines like Soviet Screen (Sovetskii ekran) were instrumental in establishing rock musicians as cultural icons. Volume 7, from 1987, places Konstantin Kinchev (1958-), frontman of the Leningrad band Alisa, on the cover of its “youth issue” (molodezhnyi vypusk) in an effort to promote Valerii Ogorodnikov’s film The Burglar (Vzlomshchik, 1987), in which Kinchev plays the lead role.