A series of articles from the nascent “Kommersant Daily” dating to late 1992/ early 1993 sought to assess the paper’s target audience, the wealthy class of so-called “New Russians.”

An anti-Zyuganov cartoon published about a month before the first round of presidential elections in 1996 compares him to a Godzilla-sized dog owner training an entire city to “Beg!” for a slice of Soviet mortadella—liubitel’skaya kolbasa.