Table of contents
- → Volume Abstract: "Inventing the Post-Soviet Public Sphere: Media Culture of the Russian 1990s" by Maya Vinokour
- → Introduction. “From Perestroika and the ‘Wild’ 1990s to ‘Putin’s Russia’: A Multimedia History” by Maya Vinokour
- → Chapter 1. “The Sociological Turn: Public Opinion Polling and the Dream of an Open Society” by Bradley Gorski
- → Chapter 2. “The Disappearing Reader: The Disintegration of the Press-Reader Relationship in the Soviet/Post-Soviet Press, 1985-1995” by Courtney Doucette
- → Chapter 3. “Russian Media in the 1990s, Fully Disclosed: Gore, Tabloids, and Countercultural Nationalism” by Fabrizio Fenghi
- → Chapter 4. “The Rock-and-Roll State: Popular Music, Print Media, and Soviet Bureaucracy” by Rita Safariants
- → Chapter 5. “B.U.Kashkin: The Underground Seeking the Public in the 1990s” by Daniil Leiderman
- → Chapter 6. “Russia’s Gay (and Not-So-Gay) Nineties: Sexual and Gender-Expression Pluralism in the first post-Soviet Decade” by Thomas Keenan
- → Chapter 7. “The Revolution of the New Narod: Perestroika, GKChP, and the Televised Post-Soviet Subject at Vzgliad/ ViD” by Pavel Khazanov
- → Chapter 8. “Memory and Media in Post-Soviet Russia: The 1990s to the Present” by Maya Vinokour
Chapter 4. “The Rock-and-Roll State: Popular Music, Print Media, and Soviet Bureaucracy”
This chapter shows the proximity of underground to mainstream culture in the years leading up to perestroika, evaluating the long-term implications of symbiosis between establishment and countercultural figures. By the early 1990s, government authorities had shifted their policy on rock music from control and curation to promotion and collaboration. By popularizing late-Soviet rock and inscribing its personalities into the ranks of national heroes, state-controlled public media promoted the very Western influences it had once opposed. Ultimately, the author argues, this approach provided a blueprint for “soft” government intervention into popular culture after 1991, facilitating the development of a modern propaganda apparatus that co-opts youth and popular movements to its own ends.